Reaching a new UK audience for a race

The brief

A Spanish race organiser was keen to build awareness of their race with UK runners and extend the reach of this well-established but young Spanish race on the international stage.

 

The plan

A prize draw was set up on Woobox to run for one month and to present the winner with two places in the upcoming event. The winner would agree to write a race review for RunUltra. In parallel, a series of Facebook and Twitter entries were programmed for the duration of the campaign. The competition was also included in two newsletters in the month of March.

The results

A good reach both on Woobox and on social media with over 500 email entries and over 2,500 campaign page visits, 220 visits to their race page and reach of over 13,400 on Facebook. This was especially high considering that the race date was imminent and no accommodation or travel money was included in the prize.

Case studies

Reaching a new UK audience for a race

A Spanish race organiser was keen to build awareness of their race with UK runners and extend the reach of this well-established but young Spanish race on the international stage.
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Reaching a new European audience for an established race

A Spanish race organiser was keen to build awareness of their race with UK runners and extend the reach of this well-established but young Spanish race on the international stage.
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A charity organiser wishing to recruit runners

A Spanish race organiser was keen to build awareness of their race with UK runners and extend the reach of this well-established but young Spanish race on the international stage.
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DATE SEARCh

Date Range

Global - Virtual

Elevation

A virtual race which can be run at any time shown on the dates shown, on any type of terrain in any country.

Suitable for

For runners from beginners to experienced as you choose your own course and challenge based on the guidelines and options set by the virtual race organiser.

Endurance - Multi-activity

Elevation

An ultra distance race including at least two of the following activities such as running, swimming, cycling, kayaking, skiing and climbing. It may also include different climatic conditions (eg ice, snow, humidity, cold water, mud or heat).

Suitable for

Experienced multi-skilled athletes who have trained for the different activities included in this event. Admission to these races may be subject to receipt of a recent medical examination certificate. Check with the race organiser regarding entry requirements and any specialist equipment required such as a wetsuit, skis or a mountain bike.

Brutal

Elevation

Increase of up to 2000 metres with very challenging climatic conditions (e.g. ice, snow, humidity, heat or at high altitude)

Suitable for

Very experienced long distance ultra runners (min 3 years’ experience) or are doing regular long distance running (>50 miles) with elevation and conditions shown (where possible). Admission to these races is often subject to receipt of a recent medical examination certificate. Purchase of specialist kit is often recommended for these races.

Expert

Elevation

Increase of up to 2000 metres with some challenging climatic conditions (e.g. ice, snow, humidity or heat)

Suitable for

Experienced runners who have completed at least 4 ultras in last 12 months, or are doing regular long distance running (>50 miles) with elevation and conditions shown (where possible). Admission to these races may be subject to receipt of a recent medical examination certificate. Check with the race organiser regarding entry requirements.

Advanced

Elevation

Increase of up to 1500 metres

Suitable for

Runners who have completed several ultra distances or similar events, or are doing long distance running regularly, with elevation shown.

Intermediate

Elevation

Increase of up to 1000 metres

Suitable for

Runners who have completed at least one ultra in last 6 months or are doing long distance running (>26 miles) regularly, with elevation shown.

Beginner

Elevation

Very little change < 500 metres

Suitable for

First ultra event. Runners completing a marathon or doing regular long distance running (>26 miles) in the last 6 months.